My process - what you can expect


It’s critical to set a foundation for a successful project, and that all starts with process. The below covers everything from our first interactions, to handing over the completed project. It ensures you get the most value out of me, keeps things on track and ensures transparency. This process is the reason why my projects are regularly delivered on time, on budget and with a high level of quality.

1. Get 'n' touch

Use my contact form to introduce yourself, and give me a high level overview of what you need help with. Once I know your interested in working together, I’ll get in touch to set up a 'show-n-tell' meeting (real or virtual). 

2. Show 'n' tell

This is the most important part of the whole process. You and I sit down, and boy, do I have a lot of questions for you. I need to find out… well, everything. Tell me about your business, your customers, and your goals. 

"I rely on you to share your expertise in your business and customers, and you can rely on me to make objective design decisions based on these facts and my experience. Together, we'll execute a custom solution just for your business, one that not only looks great, but solves the problem at hand”

3. Quotes 'n' contracts

Before we start creating, we agree upon the scope, the timeline, the costs, responsibilities and the deliverables. It’s pretty straightforward, once we’re in agreement with everything, we get cracking on the good stuff.

4. R 'n' R 

Research and Reconnaissance that is. Research and reconnaissance allows me to discover your competitive advantages (and those of your competitors), find any blind spots or biases, understand and harness these findings before cracking into the design work. Why is research so important you might ask? It will save you time and money by reducing unknowns and allow me to create a solid foundation to design the right thing, in the most effective way. 

"Time spent in reconnaissance is seldom wasted" - Sir MacPherson (Mac) Robertson 1860 - 1945

5. Design 'n' Details

(Blood, sweat ’n’ tears)

This is where the bulk of the work happens - the design and production phase. Most of the time i’ll be head-down, bottom-up designing. But at some points i’ll need your input. Exactly what to expect here will all be laid out in the ‘quotes-n-contracts’ phase above, because it depends largely on the size of the project, and a few other factors. So we’ll keep in close contact over this time to ensure that everything is on strategy.

6. Champagne 'n'

After going through my own rigorous internal review process, now’s the time for me to deliver the solution. As we will have been in close contact through the design phase, things will be looking pretty familiar to you, only, things will be 100% ‘polished’. I’ll be on hand to explain the solution, and all of the important design decisions that lead to the final design. This is also an excellent opportunity for you to review the project, making sure that everything exceeds your expectations. At this point its champagne and glitter as I hand everything over.

Please note: I don't provide options I provide a solution...

I provide an experienced based solution, which means I take your goals and project constraints and target audience into consideration and design a solution based on my experience. This is the value of a professional, a professional brings their expertise to a project, and that expertise informs their problem solving. What a professional does not do is provide options, a professional designs a solution. That means I do not send my clients a selection of concepts and ask them to pick one. Because design is not a game of subjectivity nor favourites, it's about effectiveness. My job is to objectively serve the projects goals - I am not designing for my client, I am designing for my client's customers - their target audience. I'm not here to serve the preferential whims of myself or even my clients, I am here to altruistically make informed decisions in the best interest of the project. Professionals do not subject their clients to design decisions - that's what designers get paid for.


Want to hear from clients who've been through my process before?